I know I need to have trust in my new Marketing Director, but to jump straight into a business re-brand seems a bit scary to me.
I chose the name "Pragmatism" because it's what the business is all about - it's our ethos. I'm not quite sure how the proposed new branding would do this in the same way.
When I challenged this, Millie's question back was "Do Apple make apples?" I can't really argue with that.
I'm still not sure though. Please help - old brand or new?
#marketing #branding #dilemma
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