Elephant Club

I know I need to have trust in my new Marketing Director, but to jump straight into a business re-brand seems a bit scary to me.

I chose the name "Pragmatism" because it's what the business is all about - it's our ethos. I'm not quite sure how the proposed new branding would do this in the same way.

When I challenged this, Millie's question back was "Do Apple make apples?" I can't really argue with that.

I'm still not sure though. Please help - old brand or new?

#marketing #branding #dilemma

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  Pragmatism (UK) Ltd

     4 Cross Street



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